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Today in the show Natasha sat down with Anthony Trucks, Ex-NFL, INC., NBC and Fox featured entrepreneur and success coach. Anthony’s spent over 30 years dialing in his identity after missing the opportunity for a dream career in the NFL due to a shoulder injury.
He teaches a very simple lesson that’s extremely hard to master. “Success only happens when who you are to your core, your identity, aligns with your life’s vision”.
He labels himself a transformational identity coach, but what this really means is he helps you understand what you’re meant to do, how best to do it and most importantly, make boatloads of money in the process.
Today I’m going to chat with him and break down what an identity shift coach does, and why you need to focus on an identity shift, before your business will ever be a success.
What to Listen For:
- 00:00 Intro
- 02:42 Every experience is a catalyst
- 10:12 The SHIFT method
- 15:36 How to love doing things, that you hate doing
- 20:44 How to permanently change anything in your life
- 28:07 We’re the average of our peers expectations
- 31:37 The past does not matter at all
- 36:43 Dealing with lack of confidence and unworthiness
- 41:34 Effortless effort
Connect with Anthony: